The new Red Rocks CU survey shows that even as costs rise, many Coloradans are choosing to keep spending on sports and outdoor activities that matter to them. Instead of cutting these priorities, people are adjusting other parts of their budgets to make it work.
The article highlights how deeply sports and the outdoors are tied to life in Colorado, with some households even dipping into savings to keep up with the lifestyle they value.
Note: This article was originally published in ColoradoBiz.