Red Rocks Credit Union launched “Roxie,” a new virtual assistant designed to make banking faster and more convenient for members. Available 24/7, Roxie helps with everyday needs like checking balances, answering questions, and finding information without the wait.
CEO Darius Wise sits down with CU Broadcast to discuss how this technology improves service by handling routine requests, allowing staff to focus on more meaningful, complex conversations. It’s part of a broader effort to combine innovation with a more personal, responsive member experience.
Note: This article was originally published in CU Broadcast.