A recent survey from Red Rocks Credit Union finds that many Coloradans are moving away from national banks in favor of regional institutions and alternative sources of financial guidance. The shift is largely driven by ongoing economic uncertainty and a desire for more personalized, trusted support.
The findings suggest that consumers are looking for stronger relationships and more accessible advice when it comes to managing their money. Credit unions and local institutions are increasingly seen as better aligned with those needs, offering a more community-focused approach to financial decision-making.
Note: This article was originally published in CU Insight.